Fitbit
Lots of people avoid physical activity because they think they have to hit the gym for hours to get in a workout. Fitbit wants to gamify fitness by challenging people to seize small, easy to miss exercise opportunities while they're out and about.
Challenge stations placed around town will have people anonymously compete against each other for online discounts.
Fitbit will hide QR codes all over town that can be scanned and redeemed for small online discounts. Find them at the end of subway platforms, in the middle of bridges, at the top of hills, or anywhere else that requires a bit of good old fashion walking to reach. The Fitbit app will notify you when a QR code is nearby, but it’ll never tell you exactly where to find it. Get hunting!
