ARMY MEN: THE REALISTIC TOY SOLDIERS
Veterans sacrifice everything and get far too little in return. The Wounded Warrior Project wants to raise money for vets by releasing a line of plastic toy soldiers. But instead of M16s and minesweepers, they’re in wheelchairs, homeless, or suffering from PTSD.
URBAN CAMO
How often do you see homeless vets sitting on sidewalks, holding up signs that say “feeling invisible”? Let’s team up with Carhartt to launch a line of camo apparel. But instead of helping the wearer blend into forests or deserts, Urban Camo apparel helps you blend into city streets.
David Clark, copywriter
Buchun Jiang, art director